Flirt Pole for Large Dogs Sells Out; Whimsy Stick Starts Second Run of 1,000

Whimsy Stick Rugged XL, a flirt pole for dogs 30 lbs and up, built by a working dog trainer to give high energy dogs an outlet for their prey drive

AUSTIN, TX, UNITED STATES, November 4, 2026 /EINPresswire.com/ — Whimsy Stick, a small Austin company that designs flirt poles for dogs, said its first production run of the Rugged XL sold out, with about 770 dog owners buying one. A second run of 1,000 poles is on the way. The first 350 are scheduled to ship by December 10 and are on pre-order now, and the other 650 are due later in December, for owners starting a New Year’s resolution with their dog.

A flirt pole is a pole with a line and a lure on the end that a person moves along the ground so a dog can chase it down and catch it. Christopher Lee Moran, who founded Whimsy Stick, has trained dogs for about 10 years and worked with over 400 client dogs. He started out walking and sitting dogs in 2016, then ran a dog-adventures service, then went into private training.

Moran’s training starts with a dog’s instincts. A flirt pole gives a dog’s prey drive a job. The dog chases, catches and wins, with the owner on the other end of the line.

“A dog with a satisfied animal instinct is much better behaved,” Moran said. “There’s a few ways to satisfy it. Exploration, play, and the biggest one, hunting. That’s why I created what I believe to be the best flirt pole for dogs.”

He built his own pole after buying the flirt poles he could find, handing them out to clients and watching which ones broke. He made his in one piece, with a line that doesn’t stretch, and tested it on high-drive client dogs for years before he sold one.

“I kept buying flirt poles for my client dogs, and they were too short, too heavy, or had a bungee that snapped back at me,” Moran said. “So I started with a fishing rod and took off the eyelets and the reel, because let’s be honest, you ain’t reeling in a dog.”

The Rugged XL is Whimsy Stick’s flirt pole for large dogs 30 lbs and up, a one-piece, 46-inch fiberglass pole with an 800-lb Dyneema line. “In my own use, it holds up to a 120-lb power breed,” Moran said. It sells for $74.95 with one lure, $94.95 with three, and $129.95 for the Pro Kit, which has five different lures and a spare line. A lighter Standard model for dogs under 30 lbs starts at $55.95. Every pole comes with a free 30-day plan for owners at whimsystick.com/plan and a 30-day money-back guarantee.

Moran also writes free guides for owners of high energy dogs at whimsystick.com. They cover how to stop puppy biting, how to tire out a puppy, dog zoomies, reactive dog training and impulse control for dogs, along with buying guides on interactive dog toys, toys for high energy dogs and mental stimulation for dogs. His guide to the best flirt pole for dogs grades the Rugged XL next to other designs.

What owners are saying

“This thing is a game changer for playing with our dog. He’s a border collie, so lots of energy. He loves this thing, and it wears him out.” Border Collie owner, verified buyer

“I ended up purchasing two flirt poles from other manufacturers and was immediately disappointed at the quality and feel… Then I bought the Whimsy Stick XL. It is perfect. Very well built and easy to whip the lure around.” Bull Terrier owner, verified buyer

“We recently spent $500 on a lure course toy for our dog, and she loves the Whimsy stick even more (and it is a fraction of the cost!) We are customers for life.” Rugged XL owner, verified buyer

“It is way more equipped to hold up to the body slamming my shepherd does… Best purchase I ever made.” Shepherd owner, verified buyer

“It’s so much better than the heavier, bulkier, or telescoping ones I’ve tried. I’m so glad a company has come out and made a lightweight one that’s so easy to use.” Standard owner, verified buyer

Pre-orders are open at whimsystick.com.

About Whimsy Stick

Whimsy Stick is an Austin, Texas company that designs flirt poles for dogs. It was founded by working dog trainer Christopher Lee Moran. Learn more at whimsystick.com.

Christopher Lee Moran
Whimsy Stick LLC
support@whimsystick.com
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Whimsy Stick founder on calming high energy dogs with a flirt pole

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